Music on Google Play

Google recently launched free version of its music streaming service on June 23 , as it sought to upstage the debut of Apple Inc's rival service next week.

Google Play Music has offered a $9.99 per month subscription service for two years but this launch is the first free version of the streaming service. It is available online and will be available on Android and iOS by the end of the week, Elias Roman, Google product manager, said.

Apple said earlier this month it would launch a music streaming service on June 30 for $9.99 per month along with a $14.99 per month family plan, with a free three-month trial.

As with other streaming services, such as Spotify and Rhapsody, Google Play Music curates playlists. Users can tailor playlists based on genre, artist or even activity, such as hosting a pool party or "having fun at work."

Unlike Google's subscription music service, the free service will carry ads, be unavailable offline and exclude certain songs.

Google declined to say how many subscribers it has but said they more than doubled in 2014 from the previous year. But rivals Pandora, Spotify and Beats Music had far more mobile downloads than Google Play Music in 2014, according to data from analytics firm App Annie.

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